One-on-one coaching for executives and entrepreneurs in their 40s and 50s.
You're done operating at half capacity. Let's fix that.
The mental clarity isn't what it was. The energy isn't what it was. The physical standard you used to hold yourself to. Somewhere along the way, you let it slip. Not dramatically. Just quietly, consistently.
And you've tried to fix it. The diets. The programs. The stretches of discipline that worked until they didn't. Something always gave.
It wasn't your effort that failed. It was the design.
The programs you tried were built for someone with a different life. A different schedule. Different stakes. You're running a business, leading a family, and operating under pressure that doesn't take weeks off. You need a system that operates inside your life, not one that asks you to pause your life to follow it.
One sharp decision. One deal closed because you were locked in instead of foggy. Multiply that by every day you're not operating at full capacity.
Your kids are watching. Your wife can feel it. You're in the room but not fully there. The gap between who you are and who you're capable of being doesn't stay inside you.
What a man fails to build in himself doesn't stay in him. It propagates forward: to his children, his household, his reputation. The cost is not personal. It is generational.
Misalignment doesn't stay personal. It becomes legacy.
Not a diet. Not a workout plan.
MacroSet is a complete transformation system: nutrition, training, and mindset working together as interlocking gears. All three have to move together, or none of them do. This is why every program you've tried before stalled: it only touched one variable while the others stayed broken.
Precision fueling for your body size and output. Not restriction. Not deprivation. The exact inputs your body needs to perform at the level your life demands.
Identity architecture. The internal operating system that governs discipline when motivation is gone and pressure is high. This is where most programs fail: they change what you do without changing who you are. We change both.
Progressive, built for your schedule. Every session a daily proof point that what your mind commits to, your body can deliver. Anywhere, anytime. No gym required.
Not only did I get in great shape. I just mentally feel like a whole different person. The first thing I always lead with is the mental clarity. It's a feeling you can't really describe until you've done it. 10 out of 10. This is a way of life now.
I was an avid gym-goer, 5, 6, sometimes 7 days a week. But I really wasn't dialed in like I knew I should've been. I looked at it as an investment in myself. I took the leap. One of the best moves I've made. The one thing that has been most beneficial overall has been the accountability.
I started this program a year and a half ago and I'm still reaping the benefits. I'm as strong as I've ever felt. Clear of mind, clear of heart. If you want to be the man your wife thinks you should be, the person you think you should be. Coach Goose is the guy.
After my son was born I made a decision to stop f***ing around and work to become the best version of myself. I'm stronger than I've ever been, physically, mentally, and emotionally. The MacroSet program isn't just a fitness program. It's a life changing experience. 100% worth it.
I had some injuries that got me off track. I gained a lot of weight and as I got older it was very difficult to get back in shape. Coach Goose didn't only help me get my fitness back together. He helped me find a community of men. Not only your fitness, but keeping up with your family, taking care of yourself, being healthy enough to spend time with the wife and kids.
Working with Coach Brian Roff helped change my daily habits completely. He leads by example. If you follow him on social media you will see he practices what he preaches. He inspired me to wake up early and stack wins daily before I'm bombarded by the chaos of day to day life. My days are way more productive and I'm nowhere near as moody.
Starting this program I knew what I was walking into. Once the math is done for you, everything falls into place. All you have to do is follow and communicate. Less than three months later all that effort pays off. I didn't want to be the person who just talks about it. Now I feel and look great. Never thought I'd see myself in this position.
When Brian introduced me to this program I was unhappy and unsatisfied with my life, but I knew I was capable of more. He assigned me small tasks which developed into small habits which I live by. My life has changed dramatically. I have mental clarity, I'm able to control every aspect of myself, and my overall well-being and relationships have improved.
This program has been the ultimate game changer for me physically and mentally. The best part was the simplicity of it. I can say this is the best shape I've ever been in.
Coach Goose helped me get back on track and focus on my goals. Easy gym programming and simple macro tracking for those who have never done it before. Refocused on my goals and got my self-accountability back.
Founder, MacroSet · Black Belt · Father of Three
I grew up in Edgewater Park, a waterfront pocket of the Bronx with dirt roads, blue-collar families, and a pack of neighborhood kids who did everything together. Catholic school for twelve years. Toughness was the price of admission. Strength meant your crew.
At 20, I was 6'3" and 150 pounds with no particular direction. One year out of college, I walked into Jungle Gym Martial Arts. I never left. Training under the same instructor since 2007. Black Belt. MMA competitor. Gym owner.
By my late thirties, I had done everything the blueprint said to do. Good job. Nice house. Beautiful wife. Three kids. And then, the way it happens to successful men, I coasted. I wasn't failing. I was doing something more dangerous: I was comfortable.
2020 changed that. When everything that mattered was suddenly under pressure, I looked directly at the ledger of the last decade and read it straight. I knew I could've done more.
So I rebuilt from the inside out. Nutrition first. Then training. Then the mornings. The reading. The reflection. The daily habits I refused to negotiate with. The system I built for myself became MacroSet. I was the first to walk this path, and I earned the right to lead others through it by living it first.
I'm not selling transformation as a product. I'm holding it as a standard.
This is not a course. Not a group program. Not an app. This is a direct coaching relationship built around your body, your schedule, your goals.
Your macro targets built specifically for your body size and output. The math is done for you. All you have to do is execute.
A progressive training program you can execute anywhere: home, hotel, gym. No excuses about access.
The internal architecture that makes the system permanent. Not affirmations. The structured daily habits that rebuild who you are.
Direct access to me. Ongoing adjustments, honest feedback, and a standard you are held to, not just supported toward.
You'll run this system for the rest of your life. Not because you have to. Because it becomes who you are.
Visible physical results. People will start asking what you're doing.
Full transformation window. Body composition, mental clarity, daily habits. All rebuilt.
We'll talk about where you are, where you're capable of being, and whether MacroSet is the right fit. One honest conversation. No pitch. If it's not the right fit, I'll tell you.
One-on-one coaching · Limited availability